With electronic press kits, promoters can easily share all the most vital information about your music. Learn all about making an EPK with our quick guide!
With a press kit, musical artists can really show off their successes. Creating an EPK is an essential way to promote your music for free.
But what does a press kit for music look like? Read on for some tips for creating a professional electronic press kit and making your artist brand shine.
What is an electronic press kit?
A press kit for music is usually created by an artist or by the artist’s label team. An EPK is like an online resume for your music, putting all the most important information about you as an artist in one place.
It’s a way to bring together all the best things about your music and show off your accomplishments to date. A good EPK will help you play more shows and get featured on music blogs and curated playlists.
The beauty of a press kit is that it’s a link you can send easily. Whenever you have news to announce like a new release or tour dates, an EPK gives all the background information. It usually takes the form of PDF files stored in a zip file in a Dropbox or Google Drive link; or a standalone website.
Who should I send my EPK to?
The pack is designed to be sent to music industry professionals such as festival bookers, radio and playlist curators and music journalists. Therefore, the kit should be slick and organized, sticking to the theme and tone of your artist brand.
Readers need to instantly know exactly what you’re trying to get across so they can choose what information they want to convey to their audience to properly promote your music.
What’s in an EPK?
Imagine you have five minutes with the industry professional you send your EPK to. What are the most important things you want to talk to him about?
An electronic press kit should contain samples of your music, a biography with your story and the shows you’ve played, streaming statistics, and social media tracking data.
If you’re creating a digital press kit, you can assume your songs are online for the world to hear. If not, check out RouteNote’s free music distribution to get your music on all major streaming platforms. Next, in your EPK, you should put links to the songs that were the most popular, highlighting the impressive stats.
Create a playlist of your best songs to make it easy for the promoter to listen to your press kit. If you haven’t had a chance to gain a lot of followers or streams yet, don’t worry. Include songs that give the best representation of your musical genre and sound.
Biography of the artist
An artist biography is the story of where you came from and where you want to go, told in an engaging and easily repeatable way. This should be written in the third person (he/she/they). Check out our top tips here:
Each part of the EPK should make it easy for the booker or journalist to get the information they need. When it comes to your bio, add different versions so there’s no extra work to cut down or flesh out the content. A biography of one paragraph, a medium paragraph of more than two paragraphs and a long biography of four paragraphs or more.
Make it easy for everyone to find you
In addition to gaining new fans, you want other potential music industry contacts to be able to reach out to you without having to seek you out first. In your press kit, you must clearly indicate your contact details, so that the reader can find out more and also pass the information on to their spectators.
This means putting all your social media handles in the EPK, from Instagram to TikTok, as well as links to Spotify and other streaming platforms, YouTube, links to artist and label websites and email addresses.
To simplify all this, you can create a Smart Link from our partners PUSH.fm. Smart Links is a single landing page with all your important links in one URL.
Photographs by artists
The photographs in your EPK must be artist images and album art. Make sure the images are of high quality because you want journalists and other promoters to be able to share them.
Your EPK should incorporate your music videos, as a visual representation of your branding and image, providing additional insight into your personality.
Don’t just share the video – you can put in some making-of footage giving a behind-the-scenes look, especially if you’ve made DIY music videos yourself. Speaking of which, you can find tips for making your first music video here:
Show your achievements
What success have you seen so far in your career as an artist? Did you draw a massive crowd at a major festival, did a journalist say something nice about your music, did you win any industry awards?
Include data and analytics on your previous releases. Be sure to mention your accomplishments, big or small.
An EPK is similar to a music press release in that you need to show the promoter exactly the latest news you would like them to share about you. So tell them about new releases, whether it’s a single, EP or album, in a fast elevator style, shout about an added playlist or upcoming appearances. .
Make a checklist of all of the above, and you can’t go wrong. A professional-looking EPK means you can contact promoters with confidence.
RouteNote’s award-winning unlimited music distribution is flexible, fast and free.
If you want your songs to play on all the major streaming services around the world, head here to find out what we can do for your music.