Anyone who still mourns the death of Meghan Markle’s lifestyle blog, The Tigmight soon be able to put away their handkerchiefs because it *looks* like we’re on the verge of a resurrection.
For anyone reacting with a big “huh?” rn, let’s take a second to rewind before Meghan went through her royal romance/turned her whole life upside down to marry Prince Harry. In 2017, Meghan was working as an actress and moonlighting as an aspiring lifestyle guru, writing a blog called The Tig, which was named after her favorite wine, Tiganello, and, more specifically, what said wine means to her.
“Several years ago, I had a sip of wine called Tignanello (pronounced “teen-ya-nello”). But let’s face it: in the United States, most people said “tig-na-nello” … or just “Tig”, ” she explained on the About Me page of the site at the time. “So here I am, with very minimal knowledge of wine and taking a sip of this wine. It wasn’t just red or white – suddenly I understood what people meant by body, legs, wine structure. It was an ah-ha moment at its best. For me, it became a “Tig” moment – a moment to get it. From that moment, all new realization, any new discovery or “ohhhhh, I get it!” moment was a ‘Tig’ moment.”
The site was live from 2014 to 2017, but Meg shut it down before her royal wedding in 2018. Now let’s jump back to 2022 and it looks like she’s gearing up for The Tig 2.0. The sun reports that Meghan has a trademark application for “The Tig” for various uses which is currently “under review” by the United States Patent and Trademark Office (USTPO). According to Daily mailMeghan originally submitted the application a year ago and six months ago the USPTO rejected it, reportedly because ‘the website description was ‘too broad’ – and the documents weren’t signed’ .
Apparently, Meghan sought the help of a new lawyer and once again agreed to the application, which, according to the Daily mail, now outlines five areas where Meghan wants to trademark the use of “The Tig”. And what are these five areas, you ask? Travel, interior design (which the request seems to specify as an “eco-friendly lifestyle”), food preparation (which includes cooking and recipes, apparently), health and well-being, and “personal relationships” (which, according to the Daily mailapp report, all encompassing “fashion and personal lifestyle”).
Of course, until the status of the trademark application changes from “under review” to “approved”, we probably won’t see any official comments on a possible Tig revival, so it’s officially a game waiting for now.
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