Two Effective Ways to Boost Tourism Marketing

It’s the information age, and the most trusted source of information on the web right now is considered user-generated content, and the 2 main types of user-generated content are blogs. and vlogs (video blogs). Gone are the days of people researching offline and online before visiting a destination by browsing through various sites, travelogues, maps, literature and reviews. Now people want someone to give them a ready-to-use calculator that suits their budget, convenience, and time. Blogs and vlogs are those encapsulated sources of information that save you a lot of your time, energy, and effort. Now, if you want to take a solo trip to an unknown destination, all you have to do is watch a few videos made by vloggers or read a few blogs online (although people now prefer watching videos instead of read). Vlogs are now shortened in the form of mini vlogs, short films or reels to engage and captivate viewers’ attention in a short period of time.

Consumers’ attention spans are now limited and they are spoiled for choice. They no longer want to plan their next vacation destination by looking at room rates and reviews. They seek creative engagement before they get to the decision stage. So what should tourism players do to attract customers and ring their cash registers? The answer lies in effective content marketing and while there are plenty of proven tips and tricks out there, there are plenty of fun and creative ways to boost it.

According to Google’s findings, most consumers are not attached to brands when planning their vacations. Most vacationers don’t decide on their airline and accommodation until they plan the trip. So, how to build a loyal customer base long before planning a destination, here are some marketing strategies to achieve this:

MARKETING THE DESTINATION: ask yourself why the most exotic places are unknown? This is due to a lack of marketing. Advertising is a traditional and most promising tool to market a product. But advertising never projects a real image. It only focuses on the good part. Customers change over time. They are looking to invest their time and energy in what is unique and interesting – something from personal experience. And that’s where travel enthusiast and influencer blogs and vlogs come in, created for the evolved traveler.

USE VLOGGING AND BLOGGING TO ATTRACT TOURISTS: All over the world, people who want to travel are starting to do research on their phones and laptops. The first instinct of the majority of these travelers is to search for travel vlogs followed by influencer blogs. Sometimes travelers finalize the destination by simply watching the videos. YouTube data shows travelers are spending more time watching videos online than ever before and India has the most YouTube users in 2022, estimated at 467 million.

Blogs, on the other hand, are a reliable way to get valuable data about a specific destination and get tourists excited about the place. Blogs have a select audience, often people read blogs if they are written by their friends or by a popular influencer they particularly like. Sometimes blogs are viewed by people looking for a personalized view, pictures, pros and cons, and most importantly exploring “not so touristic” destinations.

IMPACT OF TRAVEL BLOGS AND VLOGS: Unlike the traditional form of marketing, travel blogs and vlogs communicate in a non-intrusive way. Blogs and vlogs are great marketing boosters as they help market a particular destination in many creative ways. An online platform has given room for a variety of sources for travelers to choose from. Through vlogs and blogs, travelers are exposed to the more practical and authentic side of a destination. While most travel sites showcase the only good side of a destination to gain traction, vlogs and blogs portray the true side of a destination through authentic footage, images, stories, and articles. Due to the authenticity and credibility of the influencer or user, they are a more popular and trusted source of material. From a marketing perspective, many high-end and local brands seek to partner with popular travel bloggers and vloggers because their reach is cost-effective and reliable.

In conclusion, there are many effective marketing tools to boost tourism marketing, however, two of the most effective are travel blogs and vlogs. Over time, tourists have moved from images to blogs and now to videos and podcasts as convenient, practical and authentic means of research. Over time, the emergence of vloggers and travel bloggers has also increased and thanks to their content, they have managed to expand their network. According to Youtube, a travel vlog gets an average of 2.6,000 views, and judging from the numbers, the trend is only going to gain momentum.



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The opinions expressed above are those of the author.



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