The essentials of the blog will remain despite the change in approach

Blog Essential: Weather photos are a key part of the daily news blog. Photo by Rodney Braithwaite

If you’ve logged onto our daily news blog in the past week, you might have noticed something a little different.

In addition to our usual wall-to-wall updates – and gorgeous weather photos of the area – I received a post explaining an impending change on our daily blog.

I wanted to make sure I got the message out to all of you – and allow you to have a vehicle for questions or comments, which you can direct to [email protected] or 5820 3228.

The daily news blog was launched to allow our team to keep you up to date hour by hour at a time when we all needed it most – in the midst of a global pandemic.

While the continuing seriousness of the COVID-19 outbreak around the world – and even in our region – should not be downplayed, the conversation has shifted from what we do “now” to what we do “next”.

The need for analysis, in-depth coverage and exclusive content – which you won’t find anywhere else – outweighs the “breaking” nature of the news cycle and, with that, comes the commitment to more resources for the daily blog.

This means that starting today, this content will resume its place behind our paywall.

For full digital access, subscribe to our “welcome” package; it’s only $2 a week for 12 weeks at sheppnews.com.au/join/

Even a quick glance at Tuesday’s blog will show you – in my eyes – exactly why this is a product worth paying for.

Victoria’s budget was announced and we got minute-by-minute updates as commitments to our region materialized.

But it wasn’t just about the headline event of the day, the blog lets you catch up on news you might have missed from previous stories published in our newspaper and on our website.

We also give you regular previews of what’s to come, giving you a peek behind the curtain at our products.

I know the last thing you want me to do is preach to you about paywalls, so I’ll leave you with that.

We loved having you with us as we explored a new way to deliver content directly to you – and we hope you’ll stay with us for the next leg of the journey.

Tyler Maher is the editor of Shepparton News


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