Social shares, unique visits are important KPIs for blog content


Bloggers rely on social media marketing

January 5, 2016

Search engine optimization (SEO) professionals consider social shares and unique visits to be the most important key performance indicators (KPIs) for blog content, according to a December 2015 survey.

According to BrightLocal, 24% of SEO professionals in North America and the UK said social shares were the most important KPIs for blog content. One-time visits were almost as popular, with 23% of respondents saying they were important.

Engagement with calls to action and backlinks were other key KPIs for a piece of content, according to SEO publishers.

Ways US bloggers promote their blog posts, August 2015 (% of respondents)

Of course, social shares are a good indicator of blog content. 1013161 Bloggers themselves rely on social media marketing to drive traffic to their content.

When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing, according to an August 2015 study from Orbit Media Studios. In addition, more than half of those surveyed use search engine optimization (SEO) and almost 42.6% use email marketing. Only 8.7% use paid services, such as native advertising or a pay-per-click (PPC) advertising channel.

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