If you’re considering jumping on the real estate blogging bandwagon, you’re not alone. A growing number of real estate agents are wondering if this route is worth the investment. Yet once they see the numbers and understand how their prospect survey can grow through a real estate blog, they immediately start looking for advice on how to start their first real estate blog.
The fact is, people want to increase their income with as little investment as possible. Thanks to a real estate blog, if you are a creative person and want to share some of the information you have accumulated throughout your career, your financial investment could be minimal. What you need to keep in mind, however, is that you will need to invest time in a real estate blog. If you don’t have time for this, your financial investment may grow. But don’t worry, there are several options to increase your real estate business through a real estate blog.
Now, when it comes to deciding what types of topics you will cover throughout your real estate blog, there are a few profitable real estate blog niches you might want to consider. If you know of any of these niches and could cover it in your blog content, feel free to give it a go. Creating content covering profitable real estate niches can increase your business revenue and also generate profits on the blog itself. Just make sure you reach your target audience and enjoy what you’re doing. A real estate blog should start as a hobby that you turn to regularly.
Over the past few years we have seen a growing interest in the environment, with more and more people becoming aware of the effect our lifestyle has on our planet. Factors such as pollution, negative health effects and different species on the brink of extinction have shone a spotlight on sustainability and what we should be doing to better care for our planet. Environmental awareness is on the rise and people want their homes to have the lowest possible carbon footprint.
The green real estate niche continues to grow in popularity and, by extension, in profitability. If you are looking for a career reset, you can change the niche you work in and discover the green niche that is here to stay. Sustainable, recycled, repurposed, or flipped properties are more environmentally friendly than suburban sprawl of single-family homes, and as the population continues to grow, downsizing will become a more common phenomenon. Eco-friendly real estate blogs will put you at the forefront of the innovation market and there is always something happening that aims to reduce our carbon footprint. From wooden skyscrapers to biophilic designs, this niche is full of topic ideas. You just have to start writing.
Many people are interested in relocation properties for a variety of reasons. Although there are people who are just curious, many are considering moving. For example, they might move because of a job change. Maybe the company they work for sends them to another city to help develop a new branch, but they don’t know anything about that city. It could also be a new job entirely. They may have been accepted to a college out of state and need to learn more about the city’s nightlife. Having as much information as possible about the new area can make a big difference to those who settle there.
In order to facilitate the change and make it as comfortable and stress-free as possible, the contents of the relocation properties can answer all their questions. While promoting properties is helpful, give them details about living in the city. What is the cost of living? What are the best clubs, restaurants, sports bars and brunch spots? What outdoor activities are available throughout the city? Simply answer any questions you may have regarding a possible relocation. Since you live in the city, you probably know very well what life is like there. You have all the information you need to create a real estate blog about your hometown.
People are also considering moving outside of major cities as property values keep climbing and office footfall fluctuates. Remote work allows employees to live further away from their desks, and more affordable areas are gaining popularity. Why would people pay half their salary to live closer to work if they no longer have to commute? Small towns or properties on the outskirts of towns are becoming more attractive and people want to know what life is like there before they move.
Now, this one is tricky. As an elitist niche accessible only to a small percentage of the population, the luxury property niche blog has two sides. One of them is the buyers of these high value properties who have access to ownership of luxury real estate properties. These are the A-list clients who can afford properties over $1 million. These types of properties are usually located in unique destinations and have a wide range of amenities included within their boundaries. These are incredibly private homes with breathtaking views from every corner of the property. They can have a unique design or unique features like private lake access, an infinity pool, or a completely off-grid system that doesn’t detract from the aesthetics or luxury level of the property.
All of these characteristics increase the value of these properties and limit the pool of potential buyers. They also attract curious eyes and this is where the second side of luxury property blogging comes from. Many people like to read about these properties even if they cannot afford it. It’s like the saying “look over the neighbor’s fence”, we want to be aware of what other people have. This curiosity can sometimes be motivating, but it can also be toxic as they dream of things that, at least for the moment, are inaccessible to them. Yet they widen your target audience and you can win customers in unexpected places too. Don’t judge a book by its cover and don’t limit your clientele. On the plus side, even if you don’t close five deals a month, when you do, the profit will be worth the work you put into selling.
When you can tap into your passion, it will never feel like work. We all want to enjoy our job, but not every aspect of your job is great. However, if you like to write and you are passionate about real estate, thanks to a real estate blog you can increase your income while having fun. It will be like telling a friend about everything you like, without holding it against them. You can also use a real estate blog as a therapeutic creative outlet and reap the benefits tenfold.
Keep in mind that as long as you like what you write, readers, whoever they are, can tell. If you’re lying, pretending, pretending, talking about things you don’t know, or thinking above your readers, you’re in trouble. The first thing you need to know about blogging is that whatever niche you choose, you need to be honest, trustworthy, and true to yourself. Readers may say otherwise, and you may lose readers and potential customers along the way.
Just be yourself, provide the information your target audience is interested in, and engage them. Don’t overthink it, but have a marketing strategy in place if you want your blog to be successful and reach your target audience. Have fun and post regularly. Good luck!