Latham, designer, manufacturer and distributor of residential inground swimming pools in North America, has relaunched its editorial blog to provide an immersive experience for homeowners.
The newly designed blog is a platform on the Latham website that includes informative and educational information for owners at every step of the pool planning journey. It offers content ranging from planning a pool, what to expect with installation, and landscaping tips all the way through seasonal maintenance and pool maintenance.
To create a seamless digital experience, the new blog is curated to make it easy for users to identify the specific information they are looking for. Users can now find articles on the site categorized into six categories, including “Research”, “Dream”, “Plan”, “Design”, “Maintenance” and “Enjoy”.
From the latest pool industry trends and maintenance information to backyard advice and design inspiration, the Latham Blog draws on the company’s 65 years of experience in the field of swimming pool industry with articles written by subject matter experts, allowing users to fully experience all components of the Latham lifestyle.
“We are constantly looking for new ways to educate and inform potential and current Latham pool owners by sharing creative ideas, tips and insights on everything related to the swimming pool industry,” said Joel Culp, marketing director of Latham. “With our newly redesigned blog, we’re excited to give homeowners a resource for learning more about how to enjoy their pool, from choosing a safety cover that works best to tips on how to enjoy your pool. swimming pool every season. “
The Latham Blog is the latest update on Latham’s commitment to improving its digital presence and being a trusted resource for owners. It’s also optimized for the mobile experience, making it simple and easy for owners to use.