Goodbye to the next big sound – the team behind the music tracker will now be focusing on Pandora AMP instead.
Pandora-owned music analysis platform Next Big Sound will close on November 1st 2021.
The music data tracker has been in operation for 12 years, but has been phased out, absorbing into Pandora’s free artist marketing platform.
In a blog post, the Next Big Sound team said, “This is just the last step in a multi-year transition, and our team is excited to be focused on improving and expanding Awesome marketing tools and data-driven insights available in Pandora’s Artist Marketing. Platform.”
Why has Next Big Sound closed its doors? When the Next Big Sound music analysis tool was purchased by Pandora in 2015, Pandora rivals like Spotify removed their data from the dashboard for competitive reasons. Of course, this made the data available less broad and less valuable to users. Pandora apparently isn’t going to try to compete with more powerful data tools like Chartmetric.
Pandora pointed out that there would be little practical impact on artists. Track reports are already available in Pandora AMP and are being extended to give more detailed information about where in the world people stream your music. Streaming data will still go to Billboard and Chartmetric, and schedule notification emails will go to AMP.
The next Big Sound social media follow-up also stops, along with the Pandora predictions chart. Artists can use Chartmetric instead to see emerging artists on social media. Pandora said, “We have decided to focus our team’s efforts on providing artists with useful and actionable information to help them grow and monetize their fan bases on Pandora. “
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