Following the acquisition of animation production company Dynamo Pictures, Nintendo launched a brand new website for its “Nintendo Pictures” arm.
At the time of the acquisition, it was known that Nintendo intended to rebrand the Japanese company. Nintendo also previously announced plans to use the company’s specialties to focus on “visual content production for Nintendo IP”. With the launch of the website, Nintendo has given a bit more context.
Nintendo appears to be committed to expanding its portfolio, exploring video content using Nintendo’s IP and characters. As reported by Nintendo’s lifethe company posted a message on the site’s home page.
The message itself reads as follows:
“Nintendo Pictures Co., Ltd. is a video production company wholly owned by Nintendo Co., Ltd.
Our goal is to introduce consumers around the world to Nintendo characters through videos and to create unique videos that will stay in their memory forever.
To this end, each of our employees will always think of what our customers around the world will find interesting, and we will work hard to create an organization that can continue to grow by engaging in video production with interest.
We will continue to challenge ourselves to continue to deliver unique and surprising images to customers around the world, transcending generations and eras. »
While adding some texture to the conversation about what we can see from the company, the details are unsurprisingly still up in the air. It is unconfirmed whether Nintendo Pictures will focus on producing feature films, web shorts, or anything in between.
Dynamo Pictures has already worked on a number of titles. The studio has worked with motion capture in the past. Credits include Death Stranding, Deny, personas 5, lost odysseyand Monster Hunter: World. Additionally, Dynamo Pictures was credited with working on the post-production of Metroid: Other M.
Nintendo makes its first big break into full-length animation with its untitled Mario movie, in development with Illumination. A trailer for the project it is said to be making its debut during New York Comic Con on October 6 at 4 p.m. ET.