Nine key ingredients for expert blog content


A business blog can be a great way to market your business name. With quality content, a blog can drive traffic to your business website, as well as position your business and team as industry leaders.

As experts in their field, members of the Young Entrepreneur Council know the importance of creating and marketing quality content. We asked them to share the key ingredients that make up great blogging content so you can take your business blogging to the next level. Their best answers are below.

Photos courtesy of individual members.

1. Value for your audience

As with any content posted by a business or personal brand, the key ingredient is adding value to your audience. Often, brands do it on their own – what we have done or are doing or doing. Brands need to turn the tide and get the public talking about it. What are their challenges, their difficulties and their problems? Create useful and relevant content. Plus, just having a blog and expecting users to come to it on their own is a lot harder these days, unless it’s a big brand. Using social media to post blog posts and drive traffic to the website is the way to get better blog distribution. – Jean Ginzbourg, Jean

2. In-depth advice

The days of posting a 300 word blog post on a topic and hoping that post positions you as an expert and helps rank your website are long gone. The way to create great content on a business blog today is to take stock of the existing material on the topic you’re writing about and then take it a step further. For example, if you find other articles that cover the top five ways to do something, consider writing about 10 ways to do it differently or giving more detailed advice on exactly how to do it. This way your blog post is more authoritative and will make more people want to link to you or designate you as the expert in this area. The extra time spent researching or thinking about a blog post’s topic before writing it is well worth it. – Nathalie Lussier, AccessAlly

3. A focus on the customer journey

There are so many content producers out there, so it’s essential to produce truly unique and authoritative content that supports your audience’s customer journey. Most content producers don’t map their buyer personas or their customer journeys, so content isn’t created to help them move through the buyer’s funnel. Start by identifying your audience’s buying journey, then identify the key content that can be produced to help them move from awareness to reflection and decision. The content must be specific to the purchase stage. At the bottom of the funnel, you can create price comparisons, product comparisons, etc. At the top of the funnel, the content needs to be more generic and more comprehensive. By mapping blog content to the buyer’s journey, your blog can help the sales process and improve ROI. – Marcela De Vivo, 2920Sleep

4. Unique information

Many corporate blogs are often a source to repost information and share company news or personal thoughts on various topics. I believe that in order to differentiate yourself from a standard business blog, you need to establish a goal to deliver the information you share and give it a unique twist. Your readers should be made aware of why this information is relevant to them and why your business is the one providing it. Make sure your audience knows where you stand on all the content you share; this will help establish credibility and publicize your company’s mission. – Victoria Brodsky, BlockchainBTM Inc

5. Credible experts

It is very important to be, or to hire, experts on the subject you are posting. Regurgitating what other blogs say is no longer cutting it. My business is in the companion animal business, so I use vets to contribute to our blog. These medical professionals are able to offer facts and information that your average SEO ghostwriter wouldn’t be able to. Additionally, it is important to think from the user’s point of view. You can post content all day and even rank for your target keyword, but if people click because the user experience isn’t good or maybe you don’t answer their questions, it doesn’t. will generate no tracks. – Chelsea rivera, Honest paws

6. Correspondence

Great content on a business blog is something that applies to everyone, whatever demographics you have. Your content should be understandable, informative and relevant. Because a business blog is linked to your name and branding, it needs to be authentic and to the point. Also, good photos and videos that explain the blog are very helpful. Finally, try to make the blog look less like an advertisement and more like a real blog sponsored by your website. – Marguerite Jingbanish

7. Useful content that resolves goals and pain points

A key ingredient to great content is making it useful to your target audience. Think about the goals and weaknesses of your target audience. What would they look for on the web? If you can create content for your business blog that can answer these questions and provide actionable solutions, your blog will become a useful resource for your audience. Your ideal customers will come back to your blog again and again for your good advice, which will build trust. When your readers trust you, they will be more likely to become customers. – Stephanie wells, Great shapes

8. Interactive content

Ask questions in your blog posts and poll your audience so they can respond in the comments and start building a conversation because of it. This is often what is missing from many blog posts. Instead of just reporting, get the readers involved as well. – Angela Ruth, Calendar

9. A clearly articulated message

Clearly expressing your message to your audience also means having a clear idea of ​​why you are writing on a specific topic. Do you write to provide information about your business directly to potential customers, or do you generally aim to increase traffic to your webpage? Be deliberate in how your blog complements other sections of your business website, especially if it is intended to attract visitors who are unfamiliar with what you have to offer. – Elisabeth Swardstrom, PixelFish

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