As part of the NFL’s IHMA program, the New York Jets will have a ‘second home’ in which they will launch new fan engagement platforms, such as live events, sponsor activations, creation and release. content distribution and partnerships with brands, companies, teams and athletes. The Jets will also introduce several new community initiatives, including the expansion of NFL Flag Football across the UK.
Coupled with the League’s commitment to the International Games – all 32 clubs will play at least one international match over the next eight seasons – the League will do their best to ensure the Jets play their international matches in the UK .
“We are delighted to have won the UK offer as the Jets continue to expand our global footprint,” said Robert Wood Johnson IV, president of the New York Jets. “As a country with a deep and rich culture of sporting grandeur, the UK has clearly been our first choice throughout this process. After seeing the passion, not only for the NFL, but for the Jets during my time there as an Ambassador, I knew this would be a wonderful opportunity for our organization to strengthen our roots in the UK and to grow. connect with even more new fans. After all, New York and London are sister cities.
In October, the Jets launched their very first UK-focused social channel, @NYJetsinUK. As part of the NFL IHMA program, the team will look to expand their existing social and digital presence across the UK. The team will also find a content partner to bring Jets lineup to UK fans, such as their Emmy-winning content series, One Jets Drive. As in the United States, the squad will offer UK fans unique and exclusive access to the squad with original and shoulder lineup throughout the year.
“International marketing clearly represents a huge growth opportunity for the NFL and the Jets. We are delighted to introduce our players and coaches and their personalities to the UK, ”said Hymie Elhai, President of the New York Jets. “Through local programs, unique market activations and strategic partnerships, we are delighted to strengthen our fan base in the UK and look forward to building long-standing relationships.”
Fans will also have the opportunity to join an international membership program which will provide UK-based fans with unique benefits. Potential examples include preferential access to New York Jets events in the UK (e.g. official watch nights), UK-specific merchandise, an NFL Game Pass membership, and exclusive member giveaways, including trips to see the team play at MetLife Stadium.
To help deepen the Jets’ presence in the UK, New York Jets legend Nick Mangold will serve as the team’s ambassador. Mangold not only played for the team on their first trip to London in 2015, but also accompanied them on their last trip last October. In this role, Nick will be a part of market activations and fan events, in addition to current players and other Jets Legends and personalities.
The Jets have partnered with SPORTFIVE to be the team’s partner agency in the market. With offices in London and Manchester, SPORTFIVE has a strong market presence and a proven track record of successfully managing and executing comparable international development and business projects for some of the world’s most renowned sports rights holders. . SPORTFIVE will support the efforts of the New York Jets in the UK with social and digital media, marketing and events, and strategic partnerships.
ABOUT NEW YORK JETS
The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, beating the Baltimore Colts of the NFL in 1969. In 1970, the franchise joined the National Football League as part of the historic AFL-NFL merger that laid the foundation for the league. today. As part of a commitment to its fanbase through innovation and experiences, the team has created initiatives such as its pioneering Jets Rewards program, a cutting-edge mobile app, and Jets 360 Productions, a platform. Comprehensive form of content that gives fans better access to the team across all digital and social platforms. The organization is very proud of its long-standing and year-round commitment to its community. These programs are funded by the New York Jets Foundation and seek to positively influence the lives of young men and women in the Tri-State area, particularly in disadvantaged communities. The organization supports the efforts of the Lupus Research Alliance, youth football and many established charities and causes sponsored by the NFL. The New York Jets play at MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.
SPORTFIVE uses the unique emotional power of sport to create and enable pioneering partnerships in sport. By delivering responsible marketing, full service solutions and long-term value for all stakeholders in sport, SPORTFIVE strategically and creatively connects brands, rights holders, media platforms and fans by leveraging ‘a global network associated with decades of experience and an innovative spirit. As a market leader and customer-centric and extensive data intelligence, SPORTFIVE often leads the sports industry into the future with its innovative digital solutions and thus always aims to be the most progressive and respected partner. Sport. SPORTFIVE operates as an international sports trade and marketing agency with a global mindset and a network of more than 1,200 local experts based in 15 countries around the world, active in football, golf, golf, sports and entertainment. esport, motorsport, handball, tennis, American football and many more. For more information, please visit the SPORTFIVE website, content center and social profiles.