New Required Feature: Public Snapchat Profiles


From June 2022, all businesses on Snapchat must create a free public profile in order to advertise on the platform. Similar to how profile pages work in other social interfaces, your public Snapchat profile will act as a discoverable landing page for your brand. This homepage will publicly display all assets and content for the viewer, including AR lenses, public stories, saved stories, and your native commerce store if hosted on Shopify. Public profiles will also only be available to users aged 18 and over to comply with minor internet safety guidelines.

A public profile will also give you access to features like public brand stories, in-app audience analytics and insights, story responses, always-on location functionality for AR lenses, and more. again ! Follow the five steps below to get started and become visible on Snapchat.

How to set up your public profile on Snapchat

Step 1: Log in to Snapchat Ads Manager.

2nd step: Click the ‘Manage Ads’ drop-down menu in the top right corner and select ‘Public Profiles’. {Note: Public profiles can only be created by the “Organization Admin” of the account. Roles can be found under the “Members” page.}

Step 3: If you’ve already created a public Snapchat account for your brand, select “I already have a Snapchat account”. Otherwise, select “Create a Snapchat account”. You will then be prompted to log in and create a new one based on your selection. If you are creating a new account, it is important to note that username cannot be changed!

  • If the username you planned to use is not available, you will need to create a new one. Fortunately, usernames are hidden for many brands in the interface; therefore, as long as it matches your brand name, there is no need to have an identical username.

Step 4: Enter your profile details. All fields are optional apart from the username, but the more information you provide, the more robust your profile will be, making it easier for users to find information. Be sure to include a profile photo of your logo – this should be at least 320×320 pixels and in PNG, JPG or JPEG format. Logo images cannot exceed 2MB.

Step 5: Click “Create profile” to make your profile active and searchable in the Snapchat interface! Once your profile is live, it’s important to link any saved Lenses or Stories to the page to make it easy for viewers to engage with your brand directly from your profile homepage.

Why are public profiles important?

Besides the fact that they will be mandatory, having a public profile will give your brand more potential to be reached organically by Snapchat users. The same way profiles on platforms like Instagram and TikTok work, public profiles will be a home base for users to connect with your brand and learn more about why they should buy your product. . It will also help increase your brand authenticity and awareness by publicly showcasing your creativity through a digital and interactive page. Overall, creating a public profile will increase the impact of your existing Snapchat creations.

Want to know more about Snapchat ads? Check out our blogs 6 Do’s and Don’ts of Creating Snapchat Ads and Do Snapchat Ads Make Sense for Your Business?.

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