Instagram combines IGTV and video feed in “Instagram Video”

Image Credit: Facebook

Hoping to compete with YouTube, Instagram is reducing the number of video formats on its platform by combining IGTV and stream videos.

Instagram has too many video formats. From shortest to longest, creators can share videos on Instagram stories – up to 15 seconds, Instagram reels – looping videos up to 60 seconds, Instagram feed videos – up to 60 seconds, and IGTV – between 1 and 60 minutes. As Instagram grew and implemented new video formats, it ultimately looks like Instagram is shrinking by combining IGTV and stream videos.

Uploading video to Instagram from your Camera Roll is done the same way as streaming videos. Just tap the + icon in the top right corner and select PUBLISH. Instagram is also introducing new editing features like cropping, filters, and tagging people and location.

Image Credit: Facebook

The combined video formats will be available in the new Video tab on Instagram profiles. Instagram says the move will make it easier for people to create, download, and discover new video content from creators they love. Just tap anywhere on a video to go full screen, or keep scrolling to discover new video content from creators you might be interested in. Users can continue to post videos via Stories and share via direct message, ideal for promoting the content to fans. Instagram says, “Video previews in the feed will now be 60 seconds long, unless the video is ad-eligible – in which case the preview will still be 15 seconds.”

Image Credit: Facebook

As a creator, I think there shouldn’t be a division between video formats on Instagram; video stream and IGTV should be just video. When a person searches for content to watch online, they are never specifically looking for a long or short format, they are just looking to watch videos and be entertained. Glad I don’t have to navigate so many different surfaces to look at things on Instagram anymore.


Instagram also merges feed post info and video insight, giving businesses and creators a combined metric. IGTV ads are now referred to as Instagram In-Stream Video Ads. Eligible creators can still monetize long-form content, allowing brands to reach audiences who are interested in long-form video. “For businesses that want to enhance their videos to reach more people, videos should be no longer than 60 seconds. “

Instagram says their creators love videos as a way to tell stories, entertain, and connect with audiences. “We’re excited to see how creators on Instagram continue to create great content that inspires people to create themselves. No word on when this update rolls out for Creators and Daily Users.

Click here to find out how to monetize when your music is used in a video on Instagram.

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