A common question I get as a blogger is, “Can you actually make money blogging?” I always answer this question with a yes, but I add the caveat that this does not happen overnight. I tell people to look at blogging the same way they should consider investing. You need to allow time for your investments to grow before you can reap the rewards.
However, blogging is one of the most ideal side activities because it doesn’t cost a lot of money, it doesn’t take a lot of time, and it’s practically easy to fit into your lifestyle.
I know many full-time bloggers who make a six-figure income from their blog. The good thing is that they do this by only working on their blog for 10 to 20 hours a week. As more people turn to the internet for product reviews and how-to articles, now is the perfect time to start a profitable blog in any niche.
How to start blogging
Blogs have such a bad reputation because it takes awhile before you see any income. Of course, there are exceptions, but you won’t see a lot of people coming to your site in your first year – expect to make between $ 0 and $ 500 per month in those first 12 months.
This is mainly because your blog income is highly dependent on your monthly traffic. In your first year, you might have a few hundred to a few thousand monthly visitors. This leads many people to give up blogging because many of us want instant gratification.
However, there is no reason to give up your blog after your first year. All blogging is really time consuming because the monetary outlay to run a blog is marginal. Your main expense will be your hosting plan, domain provider, and CMS platform (WordPress, Squarespace, etc.). You can find a hosting plan for as little as $ 10 per month, a domain provider for $ 10 to $ 20 per year, and most CMS platforms don’t cost more than $ 100 per year.
This means that all you have to do is earn over $ 250 in a year to break even. Now, that may or may not happen in your first year. But, if you can resist and set no expectations for your first 12 months, then you will be well positioned to reap the long-term rewards of running a blog.
Monetize your blog
There are three ways to monetize your blog. You can use display advertising, affiliate marketing, or sell a product or service. Most bloggers start with display advertising because it is easy to implement. When you’re just starting out, when you can only link to Google Ad Sense, you’ll earn between $ 0.30 and $ 2 per thousand views.
As your blog traffic increases, you can start to partner with leading ad networks like Ezoic, Mediavine, and Ad Thrive. Once partnered with these networks, your earnings per thousand page views will range from $ 7 to $ 30.
This is why it is so important to learn SEO because it will be the backbone of your blog growth. As you increase the number of your visitors, your advertising revenue will also increase, not to mention the sales of any affiliate products or services that you offer on your website.
How I Built My Blog To Make Money
When I started taking my blog, The Success Bug, seriously in May 2020, I had no traffic, and my co-founder and I were wondering if blogging was right for us. Fortunately, it was around this time that we brought in some college students looking for blogging experience.
With a whole summer of free writers, we’ve been able to massively increase our content production. At the end of the summer, we were getting about 2,500 visitors a month.
Over the summer, we’ve covered everything from entrepreneurship and marketing, business strategy and personal finance. By the end of the summer, we realized that we covered too many topics when only one was driving most of our traffic: personal finance. So we decided to stop writing about all other topics and just focus on money.
We maintained an aggressive content strategy and were able to increase our traffic from 2,500 visitors in September 2020 to 67,000 in May 2021. At this point, we were able to partner with Mediavine, a leading advertising network that we paid. $ 30 per thousand page views. We settled with the platform in June and made $ 672 that month. In July we won $ 1,200, and last month in August we won $ 2,000. As our income grows, we hire more writers to produce more content. Based on our current growth rate, we expect to earn around $ 5,000 per month just outside of display ads by the end of the year.