How to use your blog to generate leads

With over 600 million active blogs worldwide, the Better Business Bureau understands that blogging is a powerful way to build your reputation.

But with so many platforms, layouts, and designs, creating a professional blog can be overwhelming.

It takes effort to create a blog that generates traffic. Spending a lot of time and money creating amazing content won’t be worth it if you don’t have readers.

Developing a blog requires a strategy, including the following tips.

1. Invest in proper keyword research

Google represents a large part of the search engine market, using many factors in its ranking algorithm. Good keyword research is an essential part of SEO strategy.

By identifying keywords, you can tailor content and marketing strategy, a worthwhile investment.

2. Promote your blog content on social media

Social media is a powerful platform for businesses to promote their blog. More than 3.6 billion people used social media worldwide in 2020.

These platforms provide an opportunity to build your ideal audience. A positive social media experience can lead to:

  • Recommend your brand
  • Buy from your brand rather than your competitors
  • Increased spend with your brand.

3. Include video content on your blog

Video content represents an increasingly important volume of Internet traffic and a great way to generate interest.

Depending on your niche or industry, content may include:

  • Brand Videos
  • Educational or practical videos
  • Event Videos
  • Explanatory videos or tutorials
  • Live videos.

4. Optimize your blog for easier accessibility

Increase your reach and create a larger audience by optimizing blog content for accessibility.

Since many people live with some form of disability, it is essential to ensure that content is easily accessible and available to a wider audience.

5. Engage with your audience in the comments

The comments section of your blog is a great place to communicate with your readers. When you respond to comments, you build relationships.

Feeling connected to a company or brand can increase purchases over competitors.

6. Customize your blog to your audience

One important way to increase your blog’s reach is to personalize your content. It’s essential to provide your audience with content specifically tailored to their needs and to avoid being too generic.

7. Include a CTA at the end of every blog

Content should include a call to action, or CTA, at the end to ensure your audience knows what to do next.

Bobby Hansen is regional director of the Cedar Rapids office of the Better Business Bureau; (319) 365-1190.


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