Then you need to design and build the blog to give your visitors a great experience. Although you can code the site from scratch, it is a resource and time intensive process. Hiring a developer will result in a more polished product, but it comes at a high cost. When you’re just starting out, it’s faster and easier to use a drag-and-drop website builder or a dedicated blogging platform.
Use a blogging platform
Using a well-known blogging platform such as WordPress or Drupal is an easy way to start a blog quickly, as they come equipped with many of the tools you’ll need to market your site. Similar to web hosts, many blogging platforms allow you to purchase a domain name from their interface.
Use a website builder
There are many website builders such as Weebly, GoDaddy, Squarespace, and HostGator. These website builders usually offer a drag-and-drop interface so you can create your own website quickly, even if you have no coding experience.
If you want (and have the budget), some of these platforms allow you to hire a professional website designer to create your blog.
Apply your brand standards
Once you’ve clarified your brand identity, you need to convert it into tangible assets that can be shared on your website, social media, and other channels you use to engage with your ideal audience. You need to think about the color scheme, font specs, and logo you want readers to associate with your blog. Website builders and blogging platforms give you a wide variety of themes to choose from.
Themes are design wireframes that include layout, colors, typography, background, headers and footers, and more. Themes help you give your blog a cohesive look. Most modern themes are optimized for mobile devices, so you don’t have to worry about how your blog looks on all devices.
You can choose a theme that matches your brand design and you are good to go. Since you can customize these themes, matching them to your brand identity shouldn’t be difficult.
The one thing to remember when creating your blog is that you won’t get it right the first time. Publish an early version of your blog and keep experimenting with the design to see what works.