How To Start A Business Blog | Bargain hunting

The most successful companies know that selling is about connection. Your customers need to trust that they can turn to you, not just for products, but for answers. For an overview. For the know-how.

Creating a business blog can help position your business to earn that trust and boost your business. On average, small businesses that blog earn 67% more leads than those who do not.

One way to do this is to create a business blog that really connects with your customers.

What is a business blog?

A business blog is a webpage where people can find news, short articles, and stories from your business. It’s a channel your business can use to regularly generate and share engaging and meaningful content for your customers and industry.

Creating a business blog can help you achieve several common marketing goals at once:

  • Increase brand awareness. Each blog post can give you another chance to market your business, help you expand your reach, and introduce your business to potential customers.
  • Improve visibility. Writing and updating your business blog regularly can improve search engine optimization (SEO). Therefore, customers who search for relevant products or services online are more likely to find your business.
  • Educate potential customers. Whether your products are simple or complex, your business blog can help customers learn how to get the most out of them. It’s a great way to share how-to guides, discuss ways to use products, and provide other educational content.
  • Establish yourself as an expert. By regularly posting well-researched and well-crafted blog posts, you can position yourself and your business as an authority in your industry.
  • Sell ​​products and services. You don’t need to make a hard sell to convert customers. Great blog content, even if it’s industry news or information, can also help sell products and services. In fact, the more credibility you gain, the more it can help grow your business.

How to start a business blog

To start a successful business blog, you’ll need a few upfront hours for setup and planning, as well as consistent time slots for writing and strategy going forward. These five steps can help you get your blog up and running.

1. Set up your business blog

You can set up your business blog by updating your current website to include a blog section or by starting a website with a user-friendly platform like WordPress or Squarespace. Starting a new site may require purchasing a domain.

You can use a premade template for your blog or hire a web designer to create a unique layout. Experts recommend putting your reader first, whatever approach you take, and choosing a blog format that’s easy to read and navigate.

2. Define your goal

The most important work begins before your fingers touch the keyboard. What do you want your business blog to accomplish? Want to sell more products? Help customers find new ways to use your services? Identify your main objective?

You can do some basic competitor research to find out how other companies in your industry approach their blogs and think of ways to make yours unique.

3. Research your audience

Once you know what you want from your blog, it’s time to figure out what your customers want. By researching your target audience, you can find out what type of content they are looking for. You can also use free tools like google trends to find popular topics or paid tools like BuzzSumo to find trending items in your industry.

Other ways to meet your customers’ needs include social media surveys and exploring frequently asked questions from your customer service team.

4. Create a content strategy

Once you have your list of topics, turn them into a content strategy. Ideally, you’ll want to create a variety of content types for your blog. Popular blog post formats include how-to posts, numbered lists, and case studies.

Which topic fits best with each content style?

Once you’ve answered this question, you can think about how often your team can produce blog posts and develop an editorial calendar with release dates for each post. One way to do this is to account for product launches, holidays, and other seasonal events. Add relevant content ideas for each topic.

To keep the content fresh and stay relevant as an industry expert, you can post new blog posts weekly or monthly.

5. Create high-quality blog posts

You are now ready to start writing. By working with your team or hiring a writer, you can produce consistent, high-quality blog posts that follow your established strategy, reflect your company’s tone, and speak in a way your audience can understand.

To make your blog posts easier to find online, you’ll also need some basic knowledge of search engine optimization (SEO) techniques. For example, using relevant keywords in your blog posts can help drive traffic to your website.

Four ways to promote your business blog

The more traffic your business blog receives, the more likely you are to achieve your marketing goals. There are many promotional tactics you can use to promote your blog. Below are four different ideas to get you started.

Ask readers to subscribe

When a potential customer visits your site for the first time, ask them to subscribe so that they come back to your site again and again. Talk to your website designer about adding a pop-up or sign-up message.

To subscribe, customers can use their choice of blog reader apps. These apps pull updates from the RSS (Really Simple Syndication) feed that your blog automatically creates. You might also consider creating a mailing list that automatically sends updates when you post a new message.

Invite readers to share

Keeping the same visitors coming back to your website over and over again can give your business a boost. But getting them to encourage other people to visit can be even more helpful. And when your blog content is great, they’ll want to share it.

You can add a social sharing plugin to your blog so that readers can publish your blog posts to their own social media pages with a single click.

Post links on social media

You can also post links to your blog posts on your company’s social media pages. Depending on the size of your audience, you could reach hundreds or thousands of people who have already shown interest in your business.

Many blog links shared on social media include a compelling article. By creating a teaser, you can help your subscribers understand the value they will get from your content. Some ways to do this are to ask an interesting question that your blog post will answer, link to a problem you know your customers are having, or use a call to action to get them to click and to read.

Share it with your mailing list

Your mailing list is another great way to direct people to your business blog. Whenever you email your subscribers, ask them about new products, or share special discounts, you can include links to your blog posts, or even include them in your email signature. ‘E-mail.

By keeping your blog at the top of their inbox, you can help pique the interest of lapsed customers and turn one-time buyers into repeat customers.

A business blog is an essential part of any effective digital marketing strategy. Along with social media, email marketing, and digital advertising, blogging can be an effective way to achieve major marketing goals. As your business grows, remember that you can manage your finances online with a business bank account or apply for a small business loan to keep up with your situation. Meet an investment banker to discover all the options available to you.

You can use a premade template for your blog or hire a web designer to create a unique layout. Experts recommend putting your reader first, whatever approach you take, and choosing a blog format that’s easy to read and navigate.

For Informational/Educational Purposes Only: The opinions expressed in this article may differ from those of other JPMorgan Chase & Co employees and departments. The opinions and strategies described may not be appropriate for everyone and may not are not intended to constitute specific advice/recommendations for any individual. . The information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and goals before making any decisions and consult with the appropriate professional(s). Prospects and past performance are not indicative of future results.

You should carefully consider your needs and goals before making any decisions and consult with the appropriate professional(s).

JPMorgan Chase Bank, NA Member FDIC., ©2022 JPMorgan Chase & Co.


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