How to Run a Successful Food Blog in Nigeria


A culinary blog

As Nigerians, we love food, and few things are as exciting as running a food blog in Nigeria.

First, you can talk about food – undoubtedly one of the most delicious topics that Nigerians savor – and then maybe live a tasty living from it.

And what’s more, the easy income you make from your food blog can be further amplified by betting on your favorite teams, say at Bet9ja (check here for how to get old mobile bet9ja)

Well, if it was 2000, just a domain name and a slew of mouth-watering recipes would be enough to make your food blog a success.

But today, the digital space has evolved dramatically, with fierce competition even in the food space.

In this guide, we’ll walk you through the definitive guide to starting and running your food blog — and yes, these tried and tested techniques require minimal technical expertise.

Who said you needed a Ph.D. in food and nutrition to be a successful food blogger?

Choose your blogging platform

Great, the first step to setting things up is choosing a blogging platform for your food blog.

A blogging platform is nothing more than the software you use to produce and publish your blogs. Your choice of a blogging platform goes so far as to influence your blog layout and the ultimate design you emerge with.

For many, WordPress is the favorite. WordPress powers about 35% of websites on the internet today. Specifically, over 600 million websites use WordPress.

Such fanaticism with WordPress isn’t really out of place because the flexibility, richness of plugins, user-friendliness, and open-source make WordPress almost irresistible.

Many would ask why they should pay for web hosting from providers like Blue Host when there is a deluge of free options out there. Well, the answer is simple: YOUR HEALTH.

Suppose you don’t want to lose your mind about broken websites, you should opt for a paid web host.

On the other hand, if you don’t mind waking up one morning to find that your beloved food blog is gone forever, go for free hosting.

Another reason why we highly recommend using a paid blogging platform for your food blog is that you get maximum control (in terms of customization options) over your food blog, from setup to implementation. brand image.

Get your content on this beautiful blog

Ok, we agree that I bombarded you with technical jargon, which you may not like very much. Now is the time to talk about what you really love: food blogging.

Now your website is ready to be enhanced with the right content. Some Nigerian food bloggers like to stick exclusively to indigenous recipes.

Still, if you have bigger plans to monetize your food blog, you might consider pages like Contact Me, About Me, and even a page dedicated to selling your cookbooks.

Let’s talk about the classic Contact Me and About Me pages your food blog should have.

As you can easily tell from the name, About Me is the destination to tell your potential audience about you, your career, and your family.

The subject of me could also be topped with an epistle of your culinary journey. Be sure to add your social media profiles (as links) so your bromance with your readers can span from your blog to Facebook, Twitter, and Instagram.

This way your audience has a more holistic way to stay connected with you – and you maintain your relevance.

Contact me could be as simple as integrating a facility where your readers can easily send you a message. A contact form would do the trick.

If you were using a host like Bluehost, a contact is pre-installed in WPForms, which shouldn’t take your visitor more than 6 minutes to fill out.

Publish your blog posts

You can add more pages to your food blog menu as you see fit. If you use WordPress, blogging is super easy.

Go to your dashboard, click add new post and you can quickly add your text content, images or videos.

When you’re done, you can preview this blog post to get a clear idea of ​​how your visitors would view it. You can go back and edit it if need be for a few touches, or you can publish it straight away if you’re ok with what you see.

Remember that flavor or shine in your recipes will not be enough. Your blogs must be properly formatted to attract readers.

This would involve leveraging high-res images for your visuals, captivating headlines for blog titles, and yes, being true to your style.

Choose your style and create blogs that truly reflect your voice. Readers generally love food blogs presented in fun, casual, and interactive tones.

Promote your food blog and integrate SEO

Come on, the work is not completely finished yet. Many food bloggers think the job ends with choosing a great web host and posting spectacular recipes on their blog. NOPE!

A blog doesn’t sell – at least not anymore in 2022, when there are around 1.4 billion websites in the world.

Do not be afraid yet; there is always a significant possibility of getting a massive number of eyeballs on your food blog if you promote it well.

The good news is that there are plenty of tools to promote your food blog without mortgaging your home. You can take advantage of search engine optimization (SEO), email marketing, and social media marketing.

With SEO, you strategically optimize your content with keywords that your potential audience is querying on search engines. This way your content shows up on those search engine results pages.

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