Blogs can be a handy marketing tool for entrepreneurs, small business owners, and aspiring freelancers. A business blog can help you reach and create lasting connections with your target audience that positively impact your growth and the longevity of your business. A business blog can also help establish your business as one of the best in your industry.
While there are millions of business blogs on the internet right now, and that number is steadily growing, you can still stand out with a confident brand voice and a solid strategy. Here are six tips for starting a successful blog for your business.
Establish your brand identity
One of the best ways to stand out online is to have a strong brand. The why of your business and how you communicate it to the public are important to form the strong bonds that you need with your target audience. In addition, a strong brand identity allows you to stand out from your competition.
When you write your blog posts, you want your tone and message to reflect your brand. When people leave one of your platforms, like your Instagram page or YouTube channel, and visit your blog, they should be able to instantly recognize your branding and voice.
Take the time to think in detail about how you market yourself in the digital age. What makes you different from your competition? What motivated you to start your business in the first place? What is your mission? What do you advocate? Answering these questions and diving into your community for feedback will help you develop a clear and cohesive brand message.
Understand your audience’s content expectations
It is absolutely beneficial to know the key details of your target audience, like their buying behaviors, financial situation, where they live, where they are in school, and what their lifestyle choices are. That said, when trying to start a successful blog for your business, it’s a good idea to pay close attention to their content interests, needs, and wants.
You want to make sure that you are providing the content that would resonate the most with them, and not what you are interested in writing about personally. So, gather information about your audience’s content expectations. Find out where they look for information, how they digest it, their favorite types of content, the topics they research, the questions they ask, and more.
Choose your content types
By learning the content expectations of your audience, you should have discovered the types of content they interact with the most. For example, do they like long articles, videos, infographics, podcasts, or other types of content?
You don’t have to throw out all types of content that your audience interacts with right off the bat. Instead, experiment with a few at a time so you don’t overwhelm you and your audience with too many different things at once.
Think about topics and develop a content calendar
One of the biggest challenges you’ll face with your blog will be finding topics to write about. There is already so much information out there, and it’s hard not to think that it has all been said. Yet even if a topic has been covered in the world, as long as it’s useful and relevant to your audience, put your brand voice on it and write about it. Spend a lot of time thinking about topics before you launch your blog and at least a few times a month after that.
Also, once you’ve thought about the topics and fleshed out your post ideas, create a content calendar. A content calendar will help you organize when and where you’ll post your content. It will also allow you to stay active as a blogger and consistently deliver quality content to your audience which is crucial for the success of your blog.
Implement useful tools and software
There are various blogging tools and software to help you do things like:
- Create content
- Develop a marketing strategy for your blog
- Collect data on your blog’s performance
- Find out how your audience is engaging with your blog
- Keep track of all your distribution channels on one platform
- Create a content calendar
- Follow conversations about your blog content on social media
Make sure you implement tools, apps, and software that can help you build and manage your blog seamlessly. For example, let’s say you are constantly on the move and the only way to go blogging is possible from your smartphone. You can download apps like Inshot to edit your video content, Canva to create bold visuals, and Evernote to keep track of topic ideas.
Don’t feel like you have to implement all the tools and software available. Instead, choose which ones can help you with specific problems and which ones you have time to learn in depth.
Applying the above tips to your business blog will help you be successful. Overall, experimenting with your blog is the best way to find out exactly what your audience needs in terms of content and how to get it to them.