Elon Musk’s Twitter Live Blog Updates: Blue Check Disaster


No ifs, ands or buts about this: Elon Musk’s flagship Twitter experiment was a spectacular failure. The $8 Blue Check Verification Proposalwhich he announced in the days after buying Twitter for $44 billion and ousting the C-suite and board, was to bring a torrent of misinformation and impersonation.

And, now, after a disastrous 48 hours – in which multinational pharmaceutical companies, high-profile sports figures, former world leaders, government agencies and Nintendo were all parodied with bought blue checks – the grand experiment is over. . Musk has made a paltry effort to assure advertisers that misinformation won’t be disseminated widely on the platform, but his proposal to “democratize” Twitter has only led to widespread dissemination of misinformation about advertisers themselves. same.

Here’s what you need to know for the day on Chief Twit and the San Francisco technology giant.

Twitter drops paid blue checks, returns to gray checks

November 11, 2 p.m.

A day after Elon Musk tried to save the $8 blue verification feature by implementing stricter guidelines, he ditched it altogether — and brought back a feature he canceled on Wednesday.

On the same day that Twitter implemented a limit on new accounts that can access Twitter Blue, pharmaceutical company Eli Lilly, agricultural titan Chiquita, former President George W. Bush, former British Prime Minister Tony Blair, ESPN reporter Adrian Wojnarowski, video game giant Nintendo and subsidiary Game Freak and Musk is very clean You’re here, were all among the companies and personalities spoofed on Twitter. (Eli Lily had to go so far as to set the record straight on his own account.)

Twitter, in another effort to appease advertisers, brought back the “official” gray checkmark that Musk killed two hours after it launched on Wednesday.

Another ad giant recommends a Twitter exodus

November 11, 2 p.m.

The exodus of advertisers on Twitter continues. This is a small surprise after the blue check chaos of the last 48 hours.

As first reported by The Verge, the advertising giant Omnicom – which represents McDonald’s, Apple and PepsiCo – is advising its customers to temporarily suspend advertising on Twitter, citing “potential serious implications” for those who purchase ad space on the platform.

Omnicom follows fellow advertising giant Interpublic Group Mediabrands, as well as Pfizer, General Mills, Audi, L’Oreal, General Motors and Mondelez (the makers of Nabisco products), temporarily removing Twitter ads in light of the transition to Musk. Given the disastrous effects the new verification system has had for major brands on Twitter, it’s likely others will follow.

A spokesperson for Omnicom did not immediately respond to a request for comment from SFGATE.

The public face of Musk-era Twitter security just quit

November 10, 4:30 p.m.

Yoel Roth, head of trust and safety at Twitter during the Musk era, has left the company, Bloomberg reported.

In the weeks since Musk’s takeover, Roth has been the leading figure in all discussions of platform integrity as it relates to misinformation and bots, providing a measured counterpoint to the presence Musk’s chaotic public on the platform. He tweeted that Twitter’s content moderation remained intact during last week’s bloodbath and maintained that Twitter “remains vigilant against attempts to manipulate conversations about the 2022 election in the United States” in the days leading up to the election — even as Musk defended Republicans and shamed advertisers. .

As recently as Wednesday at Twitter’s “town hall,” Roth spoke on Musk’s behalf to urge advertisers to stay on the platform. His last tweets, as of Wednesday, assured his followers that Twitter has “not only mitigated the recent increase in harmful behavior, but has reduced impressions of this content in search by approximately 95%.” (Musk retweeted the post.)

Roth quietly confirmed the departure on Twitter, changing his bio to “Former head of trust and safety at @Twitter.”

In addition to Roth, Robin Wheeler — the executive who ran Twitter’s ad sales — has quit, according to Bloomberg. She was the one who hosted Musk’s town hall on Wednesday.

SFGATE Trending Reporter Sam Moore contributed to this report.

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