Disney has hired Stephanie Azam, former vice president of development and acquisitions at independent Canadian distribution company MK2/MILE END, as chief content officer for Disney+ in Canada – reports Variety.
Azam is a veteran of the media industry, having spent 12 years as National Feature Film Director at Telefilm Canada and 5 years as Director of Theatrical Marketing at Zeitgeist Films in New York.
Disney+ has not announced any Canadian Originals so far. However, Azam’s nomination may indicate that the streamer plans to change that.
Developing original series and films for Canada could help Disney+ expand its presence in the country. The streaming service currently has 152 million subscribers worldwide and has gained popularity in the Canadian market.
However, Disney+ is not alone in monitoring the Canadian market. In November last year, rival streaming service Netflix hired former Sphere Media vice president of development Tara Woodbury as its first head of Canadian content.
Meanwhile, Amazon’s Prime Video showcased a portfolio of 10 Amazon Original Canadian productions at the platform’s first showcase event in Canada last spring.
Disney+ created She-Hulk: Lawyer earlier this week, featuring Marvel’s latest superhero with a show. The service is available in Canada for $11.99 per month or $119.99 for an entire year.
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