As a writer or content marketer, you’ll likely be concerned about creating evergreen content. Naturally, the majority of what makes content persistent is the content itself, but don’t overlook the importance of the content’s format. If you have a really solid blog post, use that as an anchor for other derivative pieces of content in different formats.
There are different ways to reuse your content. This article will explain how to repurpose your content in an ebook. EBooks are an intuitive next step to reusing your content. They give readers something they can save to their devices and view over and over again. They also present a great opportunity for you to offer users something in exchange for email subscriptions.
You don’t have to be a designer to create a beautiful and easy-to-read ebook. All it takes is careful planning and the right tools.
1. Decide what your ebook will be.
What I mean by that is decide: do you want your ebook to be just a reformatting of the same content in your original blog post? Or do you want it to be an information expansion?
Both are valid, but the first approach will certainly take less time. You can simply copy the content into an eBook template.
The second approach is effective if you want your content to be two-fold. You’ll need to write more content for the ebook, but this may prompt readers to download your ebook (and give you their email address). You can put only the main takeaways in the blog post and offer the ebook for download with all the information. This approach is good for publishing studies and reports.
There is no one correct ebook length – it can be as short as ten pages or as long as fifty pages. Because there is no specific guideline for how long it should be, your goal should instead be to say everything that needs to be said as concisely and convincingly as possible.
2. Choose an eBook program.
There are a number of sites where you can easily download and create eBook templates, such as HubSpot where Venngage. You can also do this in Word, although Word is a bit more difficult to use for design.
3. Choose or create an eBook template.
There are several things to consider when choosing a model.
Whether or not you should make your ebook portrait or landscape depends on the type of content. Generally, the portrait is an intuitive layout for an adaptation of a blog post and it is easy to read on mobile.
On the other hand, if your ebook is a collection of quotes or a list of tips, in both cases where you are likely to have an image or a graphic to accompany each point, the landscape is an effective way to organize the two on. the page.
You’ll want to customize the template to include your own branding, including your logo and color scheme. Standard design principles apply when choosing or creating an eBook template. As a rule of thumb, a simple design with a neutral, light background with a maximum of three accent colors is best. Don’t overload your pages with text, separate them to make them easier to read. Be sure to include a table of contents if your ebook is over 20 pages or so. Consider your audience when choose a color scheme, the font styles and types of images you use.
4. Make your ebook interactive.
The great thing about ebooks is that they are electronic! This means that you absolutely must include links to other content. You can link to the original blog post as well as other pages on your site, and any other useful resources that readers might benefit from. This will encourage people to come back to your site.
If your ebook is particularly long (say over 30 pages), an added touch is to make your table of contents interactive. You can do it in both Word and PDF.
5. Read your ebook.
It sounds obvious, but in my personal experience it’s amazing how much information and images can get blurred when transitioning from publishing to ebook. When my team was making the last changes to our ebook 46 expert tips for creating addicting content, we were amazed at how many photos and quotes were mysteriously mixed up in the process. Always take human error into account.
6. Save your ebook in PDF format.
PDFs are universally recognized by Macs, PCs, and eBook readers.
There are several ways to convert your files to PDF format. If you are using Word to design your ebook, simply save the file as a PDF. But if you are using a different tool where each page is saved as a separate image, you will need to save them all together in one file. You can do this easily in Adobe Acrobat.
As a general rule of thumb, try to keep your file below 1MB. If the file is too large, it will slow down people’s devices and annoy them, which is the opposite of what you want your ebook to do!
7. Publish your ebook at the same time as your publication.
As I mentioned on the first point, you are missing out on an opportunity for a solid CTA if you don’t include the download link to your ebook when you publish your blog post. Place it high enough in the post that readers will see it and be enticed to download it even if they don’t read the entire post – just below the intro is ideal.