Are you ready to wow your blog readers, rank in search engines, and increase social shares of your content for more visibility? Sharing compelling blog posts that resonate with your target audience, solving unique problems, is a sure way to increase brand awareness and attract quality leads to your brand.
Because your blog positions you as an expert in your industry, builds thought leadership, builds your audience’s confidence, and is a critical part of your inbound marketing strategy, it’s important to regularly post blog content to increase your visibility and engage your viewers. You want to drive results with your blog, whether it’s for shares, capturing leads, or starting a conversation through comments.
There are steps you can take to ensure that your blog posts meet the desired goals while keeping readers interested in your content. Check Out These Six Tips For Creating Amazing Blog Content… Every Time!
# 1 speak directly to your target audience
When writing your blog posts, write like you’re talking directly to them. Use the same conversational tone as if it were a face-to-face interaction. Your audience wants to identify with you and seek the authenticity of your content. Relaying your message in a way that fosters relationships and connections gives you that competitive edge.
The best approach to creating blog posts that appeal to your target audience is to develop buyer personas, a process that helps narrow down your ideal client, providing a clear picture of who exactly your client is and aches and pains. , challenges, questions and obstacles it encounters. . The goal of your blog content is to be “the answer” to solving these problems, positioning your brand as a “go-to source” in your niche.
# 2 include the best on-page SEO tactics
Implementing good SEO practices dramatically improves your search engine rankings and gets you found by potential customers. The good news is that you can easily incorporate these tactics for better search visibility. Use the following as a checklist for the best on-page SEO tips:
- Use a long tail keyword and a keyword that your audience is actively searching for
- Include your keyword in the first 100 words
- Start the title tag with your keyword
- Use SEO optimized URLs
- Leverage outbound links to related pages
- Don’t forget to add 2-3 of your own links in your post
- Use your keyword for your image file name, alt tag, title, description and caption.
- Aim for content that is 1,500 words or more long … it works best on Google
# 3 speed up visuals
Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images (Source: Hubspot). Another route to amazing blog content is to use visuals to complement your text to enrich the website experience. Instead of sharing detailed data, embed an infographic that easily gets the message across. Use images to make your content colorful and engaging.
Finally, including videos is a winning strategy to quickly grab the attention of your viewers and get them to take action. Using a variety of visual content helps you connect with different learning styles and preferences, expanding your reach and influence.
# 4 create matching content offers
An effective tactic to increase lead conversion rates with your content strategy is to provide a lead offering (i.e. ebook, checklist, white paper, video series) that aligns with your blog content. You see, your viewers are already interested in the topic they’re reading. Why not have a lead magnet that matches the content in which your reader is already engaged to add value, enrich their experience, and to increase your subscribers in the process? Quality-rich sites like CoSchedule and Backlinko are known to offer downloadable content bundles that delve deeper into the topic for better understanding and implementation.
Especially for your popular blog posts, create a main content offering that supports the post your audience is reading. If the topic is “10 Ways to Grow Yummy Tomatoes,” your main magnet might be a cookbook or a list of recipes using tomatoes as the main ingredient.
# 5 ask for an engagement
Did you know that email subscribers are 3 times more likely to share your content through social media than visitors from other sources? Plus, by leaving a call to action (CTA) in your blog post telling viewers what to do next, you dramatically increase responsiveness or click-through rates.
Therefore, just ask for commitment. When you share your blog posts with your list, use a plugin like ClicktoTweet that encourages subscribers to post your content on their social networks. In the current blog post, be sure to give clear instructions that take viewers to the next step. You will be amazed at how much more this simple request can involve viewers in your post.
# 6 take advantage of interactive content
Interactive content is said to be the future of content marketing (Source: Jeff Bullas)! The benefits of leveraging interactive content are manifold, including attracting your audience, increasing site traffic, and improving conversion rates. These engaging pieces of content keep people on your site longer, improving SEO rankings.
Consider adding interactive content types like quizzes, polls, games, calculators, and interactive slideshows to enhance your blog. Surveys are great because you can use this data for market research to improve your strategy and the customer experience.
Maintaining a blogging cadence is essential to attracting new visitors to your site and increasing brand awareness. Use this checklist to strengthen your inbound marketing strategy, strengthen your online presence, and keep viewers responsive to your content. Having it nearby during your blog creation process will help you post content that positions itself in front of your ideal market and drives user engagement.