We’re seeing a lot of spinoffs and reboots on TV and in movies these days.
So why not apply the same logic that what was once popular will probably be popular again on your blog?
Spin-offs, sequels and adaptations have always been there.
To take The Andy Griffith Show, for example. This jewel of the 60s produced not one but two derivative series: Gomer Pyle, USMC and RFD Mayberry. The insanely popular MASH POTATOES also spawned two spin-offs. Happy Days, which was itself a spin-off, and then spawned seven huge spinoff series, including the highly successful Laverne & Shirley.
Don’t even get me started on how many spinoffs we’ve been subjected to for keeping up with the Kardashians.
So how do you start your own spin-off?
Well, first of all you stop thinking about it as a spinoff and start thinking about it under the following marketing term: reused content.
Each of the TV spinoffs listed above kept something from its parent series – usually one or two popular characters – to offer audiences something similar but at the same time slightly different from the original content they loved so much. These spin-offs have not only been standalone, but have also garnered huge ratings for their parent companies and have contributed to the lasting legacy of their parent shows.
So let’s apply the same thinking to your blog. You’ve probably produced some really good content in the past, things that got you a lot of traffic and engagement. But that content is right there now. Dust collection.
Just as TV executives have found success creating spinoffs for their most popular shows, you can also drive new traffic to your website by repurposing your blog content.
Let’s take a look at five distinct ways to repurpose content and get new value from those old, dusty blog posts.
You’ve probably been told countless times over the years that any kind of duplicate content is bad news, but that’s just a myth.
Duplicate content won’t penalize your site, and when you take advantage of other sites willing to post non-original content, you can quickly and easily gain new readership for your blog.
Also, you can usually add a link to your original post in your syndicated article.
Here are some great sites where you can share your high-quality syndicated content:
And these are just the tip of the iceberg. By syndicating your best posts to these sites (and others), you can share your content with new audiences and even gain an SEO boost.
Just make sure your original post has a canonical tag, and you won’t have to worry about the syndicated version being seen as “the original” either.
2. Derived articles
Listicles are all the rage in content marketing these days – think of “5 Ways to Get the Best Yard in the Neighborhood”, “7 Tips for Mastering PPC” and “21 Reasons The 90s Were the Best decade of all time ”.
The point is, a lot of the individual articles in these types of posts have more than enough substance to turn into their own full article.
Developing Items allows you to dig deeper into a particular topic you just broached – and best of all, since you know the original post was popular with your audience, you can also be sure that they will be intrigued by a “dive” underwater “in one of your main points.
Another option is to use what DigiMar calls the “evil twin” – when you take the content of your original article and return it.
For example, if your original article was about ways to be successful in PPC marketing, your new spin-off might be looking at how people go wrong when trying these best practices.
These spin-off ideas provide a quick and easy way to produce new content for your own blog or create an original post that you can submit as a guest.
3. Videos, infographics and podcasts
Not everyone likes to read. I know this might sound like profanity to a lot of people… but it’s an important point to consider when repurposing your content for a digital audience.
Fortunately, there are plenty of visual and audio methods available to you.
Take infographics, for example. Infographics are a great way to visualize key data points in your blog post or illustrate a how-to guide. In addition, they are extremely effective. Hubspot notes that these “information-bearing images” get three times more likes and shares on social media than other content.
As for video, according to Wordstream, a third of online activity is spent watching video. So it makes sense to repurpose your content in a video for YouTube or Vimeo.
You don’t need to dive as deep into the facts and statistics as you did in your original post. Instead, briefly summarize the content of your post or share a few highlights before directing users to the post itself.
Don’t forget the power of podcasts, either. You can just ask someone to tell your blog post, or you can get some of your team together to discuss your post’s topics.
Podcasting is growing steadily, so there are plenty of opportunities to reach new audiences through this medium.
4. Be social
Guess you’re always on the lookout for new ways to create engaging social posts. So why not extract some highlights from your old posts for use on social media platforms?
They are ripe for the picking, especially statistics-rich publications and how-to guides. You can pull your interesting stats on your blog itself for a series of promotional tweets. You can also create a social media infographic that illustrates the main points of one of your most popular blog posts.
Alternatively, keep it simple and share an old post.
By providing interesting and useful content, you will be able to improve your social media engagement and gain traffic to your blog at the same time. It’s a double victory.
Quora is also a great option for reusing your blog content. Users are asking questions on thousands of topics, ranging from solar power to video marketing.
By providing information from your blog posts (and referring to your link as the source of your response), you can help users of this platform recognize your site as a great source of niche information.
You can also do this through your email subscription lists. Rather than forcing yourself to always come up with new content for your bi-weekly emails, why not occasionally resend one of your “classic” messages? This can expose new subscribers to content they might have missed the first time around, while reducing your own workload.
5. Create an ebook
If you’ve blogged for a while, you’ve probably written several articles on similar topics, whether it’s social media marketing, driver safety tips, or even a series of movie reviews. So why not combine these blog posts into one ebook?
Creating an ebook is easier than you probably imagine – after all, most of the content has already been written.
All you need to do is add some introductory and concluding content, and maybe rework a few of your old blog posts, to tie it all together.
The big advantage is that it gives you a new pillar of content that you can download for free on your site or even as a self-published Kindle eBook.
By using a little marketing know-how, your eBook can quickly gain traction and serve as a powerful representation of your brand.
Of course, not all of the TV spinoffs have been successful – and not every effort to reorient your blog may succeed or come close to the level of success you experienced when you first published your article.
But if you make a conscious effort to rework the content of your old, dusty blog into something appealing and useful, you’ll be able to attract new audiences and make the most of those old posts that you don’t. never thought possible.
Reruns, Netflix distribution, and DVD sales have made it a trend to celebrate the classics – so do the same with your blog posts today!
What methods did you use to effectively reuse content from an old blog? Are there any tactics you like to use that I missed? Let me know what you are doing to get your message out to the masses!