You spent a lot of time and energy on your last blog post, now what? For many online marketers, blogging is the last step. But what if you could make the most of the content you are already creating? In this short video, I’ll share four ideas on how to repurpose your blog content and better serve your audience.
If this is your first time watching or if you have been watching for a while and have not yet subscribed to our channel, please do so now. We would love to have you join our community. Today we’re going to talk about how we can take content and use it over and over again in different forms.
Content fuels our marketing, especially digital marketing, when it comes to expanding our reach in search or social media, we need great content to engage our users and subscribers. We can put a lot of energy and effort into creating a blog post or written content and then we publish it and don’t really know what to do next.
Well, the great thing about the Internet is that we have multiple channels. We have several ways to use this content. It’s something that I’ve defined here, and it’s something that I love to do when I create content, maybe in-depth content, and maybe I post it on my blog first. .
We have this great blog content. I’m also trying to say, “How can I reuse this content? How do we take this story and tell it in a different way? So one of the ways we’re doing it right now is through video. Taking a piece of blog content you’ve created and maybe a few posts or a specific section of an article and then creating a video around it is a great way to repurpose and tell that part of your story.
So, another great content is infographics. Not only are they visual, but they help you tell your story in a very succinct and specific way. You don’t have that much text, but you are able to tell your story using visuals and graphics and really engage someone on a very concise and very consistent level.
Another way is slide decks. This is another great way to tell your story, whether you’ve already built a slideshow or can take that blog post and start mapping it, breaking it down. Maybe you’re doing a webinar with that or maybe you put it on Slideshare or some place like this where you can now amplify that content, share it on LinkedIn.
Another element is interactive content. So this is where we can create things like quizzes or questions and answers and other types of interactive content. There are a lot of cool tools that you can find today. AWeber is one that I have used several times. Interact is another great tool.
It allows you to create content that people can engage with and take action with. So that’s a way to take content from a blog and reuse it four times, and you have four specific and really unique pieces of content that can engage your users in different ways. Now the next step is to go out and do it.
So find the pieces of content that your users have engaged with. You can do this with Google Analytics or whatever tool you use. Find out what they read the most, what they watch the most, then start thinking about ways to make a video or an infographic, maybe a slide deck, or some other piece of interactive content to help your users. Engage on a deeper level and also give your site some really well-written, targeted content because you’ve already spent time on it once. You might as well take it and leverage it multiple times.