Are you looking for new ways to think about blog topics? If so, you are not alone. Business owners, marketers, and bloggers understand that content marketing is the best way to build relationships with their audience and get more sales.
As you add more content to your blog, you’ll eventually reach a point where you need to ask yourself, “What am I going to write about next?” This is a common occurrence, especially with full-time content writers posting more than 5 articles each week.
If you’re unsure of yourself and don’t know what to cover next, we’re here to help. There are lots of nifty ways to come up with new blog post ideas. Today we want to show you some of our favorite tips and tricks for unleashing our creativity when it’s time to start writing.
Ready? Let’s get started!
Use Google’s autocomplete feature
Google is one of the best ways to develop new blogging ideas. Believe it or not, 86% of all website traffic goes through Google. In other words, when a person has a question, wants to buy a product, or wants to learn more about an industry, they use Google.
You can use this knowledge to come up with powerful topics for your blog. We have had huge success using Google’s autocomplete feature when brainstorming.
When you get to the Google search home page, start typing your keyword and look at the suggested searches. For example:
If you’re a content writer for an email marketing software company, you’ve probably just had a ton of new ideas for your blog. At a glance, you could;
- Review of your product
- Create a side-by-side comparison with a competitor
- Post a Complete Guide to Email Marketing Tips for Ecommerce Businesses
- Interview other industry experts on their market / trend forecast
- Cover your most popular product integrations
When you consider this to be based on a quick search, it’s easy to see why Google’s autocomplete feature is so useful for content writers. The best part is that the suggested terms are based on popular search trends, so you can bet these topics will resonate with your audience.
Ask your audience for feedback
Your audience can also help you come up with ideas for new blog posts. There are several ways to find out what casual visitors and existing customers think about your content. You can use this knowledge to improve your content marketing strategy and connect with new visitors and die-hard fans of your brand.
One way to find out what your audience is thinking is to simply ask. We regularly send surveys to our email marketing subscribers and include customer feedback forms on our site. If someone is interested in a specific topic not included in your blog, you might just have come up with a winning topic idea.
Let’s go back to our previous example. Suppose an email marketing SaaS sends out a survey to its subscribers and most customers ask for advice on growing their list of prospects on social media. In this case, they can easily turn this information into several new blog posts. Because people are already interested in this topic, there’s a good chance those same people will come back to read your new article.
You can also collect a lot of useful information about the audience on social media. The average social media user spends 2 hours and 22 minutes on their favorite networks every day. If you can reach your target customers through your posts, ads, social listening tools, and collaborations, you can find out more about what your visitors want to see, which is a great resource for brainstorming content ideas.
Take advantage of free brainstorming tools
There are many great brainstorming tools you can use to discover new topics for your website. We have a list of favorites that we use when it’s time to buckle down and create our editorial calendar for the quarter.
AnswerThePublic is a great free resource for coming up with hundreds of potential ideas in seconds. Once you get to their homepage, you can enter a string of keywords and see an organized list of ideas.
Here are the results for “email marketing”:
As you can see, they organize the generated topic ideas alphabetically, but there are plenty of other ways to display this data. The words “email marketing” led to 25 ideas for potential topics, and that only uses the first three letters of the alphabet!
We also suggest that you use a headline analysis tool to refine your topic ideas into engaging, clickable posts. There are many free options available that can help you improve the way you structure your topic ideas. Here is an example of the parser we use:
There is more than what you see here. But at a glance, it’s obvious that this tool can help you gradually improve the quality of your headlines, which can lead to more sales, traffic, and subscribers.
Review your analyzes
Finally, let’s talk about how reviewing your Google Analytics data can help you write better blog posts. Depending on the tool you use, it is possible to dig deeper into your website analytics and find out how people engage with your brand.
We love to browse our most popular posts so that we can learn more about the topics of interest to our audience. When you consider that 47% of buyers read 3-5 blog posts before making a purchase, it’s easy to see how this type of analysis can help you increase traffic and conversions.
So, if your blog has 8 subtopics and 2 get a lot more traffic and engagement than the rest, these are probably good basic ideas for your next post. The more you learn about your customers, the easier it will be for you to make these kinds of decisions.
We also suggest that you take a look at how people find your website. If the majority of your customers are from a site that talks about a subset of your industry, you can assume that more content on that subtopic would lead to more traffic.
Brainstorming topic ideas for your blog can be time consuming, but it’s crucial to your success. If your topics are boring, the content of the article will suffer as well. It’s also worth pointing out that posting content that doesn’t resonate with your audience will lead to a drop in traffic.
The tips here today will hopefully help you the next time you get stuck and don’t know what to write next. We have been using these strategies for years and continue to experience success with our content marketing strategy and audience engagement.