Do you remember the days of Livejournal when you could update your blog and tell your friends about that totally embarrassing moment you had at lunch? If you’re like me, you had one of these blogs. And now, decades later, more than 600,000 million people blog around the world. So how can your blog stand out? How can you ensure that others read what you post?
It may be important to consider a blog template to get you started. Once you’ve written your first blog post, successive posts are easier to write.
The advantages of a blog
Leads to higher SEO rankings
Quality content leads to better search engine rankings. By searching for specific keywords, users can find your content and follow your posts.
You may have heard the term “thought leader” used. This means that you are considered an authority on the matter. Influential, even. Become a thought leader by finding your niche topic and writing about it. Write an article about who you are and what you do. Create how-to videos to show customers who you are. Establish your credibility in your field and customers will trust you.
Free marketing for your products
The best way to market your product is to feature your own product, write about it in your own words, and market it the way you want to market it.
Consider offering free products to influencers to post on their social networks. Even though it’s not free, it promotes your product to a wider audience.
Give your brand / business a voice
Customers want to buy from brands they trust. Did you know that only a third of customers trust most of the brands they buy from?
This joins our last point. You can tell your own story through your blog. It shapes the way your customers see you and prevents any other outside influence from shaping their vision for their business.
But do it without overselling and promoting too much. Customers don’t want to go through your inflated sales pitch. They want to get in and out as quickly as possible.
These are just a few of the many benefits of blogging. We hope this inspires you to start your own blog or continue to put effort into your existing blog.